Dolls Kill is the result of the collaboration between husband-and-wife tandem Bobby Farahi and Shoddy Lim. Launched in 2011, it has always curated products that exuded eccentricity. They started with accessories and expanded the product line to apparel. Each clothing category is modeled by a “doll,” each showing festival, kawaii, goth, streetwear, and punk fashions. To date, the brand encourages individuality and embracing one’s uniqueness. They curate different brands and have everything from shirts, sweaters, dresses, cardigans, rompers, lingerie, swimwear, activewear, shoes, accessories, skin care, and cosmetics.
Dolls Kill is not the only brand that advocates going against the grain. There are others.
Inspired by the persona of Betty Davis, Sophia Amoruso started an online retail store while she was a student at Academy of Art University. Called Nasty Gal Vintage, she sold used vintage clothing. By 2008, she moved from selling her products on eBay to its own website. The BooHoo group bought Nasty Gal in 2017 after they filed for bankruptcy in 2016. Tops start at USD 6, skinny jeans at USD 12, and LBD starts at USD 20. Aside from apparel, they offer shoes, bags, and accessories, including sex toys.
Stuart Trevor and Kait Bolongaro started AllSaints in 1994. Saint came from Trevor’s pseudonym. When they started the brand, they primarily sold wholesale men’s fashion items. In 1998, they expanded it to include women’s fashion. Then in 2004, they added their children’s wear line. In 2005, Kevin Stanford of Karen Millen was able to buy out Trevor and AllSaints’ partners. It was acquired by the Baugur Group in 2006. Todate AllSaints carry men and women’s apparel, footwear, accessories, swimwear, and fragrance. Men’s tees start at USD 31, jeans at USD 90, and sneakers at USD 106. Women’s shirts start at USD 53, jeans at USD 90, shoes at USD 158.
ASOS (or AsSeenOnScreen) was established by Andrew Reagan, Quentin Griffiths, and Nick Robertson in 2000. This British clothing brand targets young adults, first young men, then they started their clothing line for women in 2004. In 2008, they ventured and introduced a kids line. Unfortunately, it bombed so they discontinued the line in 2010 and focused on young adults. Students get a 10% discount on all purchases. Basic men’s tees start at USD 14, jeans at USD 16, and shoes at USD 43. Women’s tees start at UD 18, jeans at USD 48, and shoes at USD 33. They also put together look books for shoppers to get inspiration from on how to style ASOS fashion pieces. Their clothing line are available in over 30 sizes and focuses on a “gender-neutral collection.”
British-born Nitin Passi established Missguided in 2009 in the UK. It has since expanded its territory to the US, Australia, France, and Germany. Starting 2014, they added plus sizes to their product line. The following year, they added tall and petite sizes. In the same year, they included lingerie, nightwear, new denim items, and a premium collection. In 2016, they expanded their collection to wedding dresses. Their products are created by in-house designers that aim to encourage women to be bold, espousing girl empowerment. Tops start at USD 3, jeans at USD 17, shoes at USD 15, and LBDs at USD 5.
You should also check out all stores like Urban Outfitters for more style inspiration!