The Stories behind Brands
Novomatic is an Austrian gaming company founded by the businessman Johann Graf. The story of Novomatic dates back to the 1970s while he worked at the butcher shop, a business owned by his family. During the 70s, Johann Graff partnered with a retailer by the name of Gerhard Brodnik and founded their own business known […] More
Buying a new house may be an exciting experience yet a very stressful one as well, especially if you are moving to a neighborhood you know nothing about. Enter Trulia. Trulia is an American online real estate company founded in 2005 by Pete Flint and Sami Inkinen. It provides realtors, brokers, and buyers a platform […] More
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Vineyard Vines is a brand started by brothers Shep and Ian Murray in 1998. After quitting their corporate jobs, they started making ties that they sold at Martha’s Vineyard quite informally. The business quickly caught on and they were able to pay off their credit card debts from buying the silk they used to make the ties. […] More
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Madewell is owned and operated by the J. Crew Group Inc. The brand was founded in 1937 and the J. Crew group was able to secure the rights to the brand by buying it in 2006. The brand was originally all about workwear but when J. Crew came in, they revamped the brand and catered to […] More
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Dolls Kill is the result of the collaboration between husband-and-wife tandem Bobby Farahi and Shoddy Lim. Launched in 2011, it has always curated products that exuded eccentricity. They started with accessories and expanded the product line to apparel. Each clothing category is modeled by a “doll,” each showing festival, kawaii, goth, streetwear, and punk fashions. To date, the brand encourages […] More
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In 1970, as a class project, students Richard Hayne, Judy Wicks, and Scott Belair of University of Pennsylvania started the retail store Free People. They continued running the store and later changed the name to Urban Outfitters and incorporated it in 1975. And the rest, as the cliche goes, is history. It has 245 stores in North America and […] More
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The Bohemian style has been around since the 70s and is still going strong as a classic style. The brand Free People is especially good at capturing its spirit. Known for its comfort and easy style, men and women all over the world love this fashion staple. Over time, several boho brands have surfaced. Here […] More
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The Self Portrait brand is certainly not for everyone. Their dresses are terribly expensive, and although they are fabulous, they are usually dresses perfect for just one specific occasion. In other words, it’s not the best fit for everyone. Especially, if you attend a tennis match at Wimbledon on a daily. We have gathered a […] More
A lot of A-list celebrities started looking into side businesses and most of them are doing quite well. Their fame helps their companies grow fast, even explode, but a good company needs more than fame alone. Here is a list of surprising side businesses celebrities went into. Beyonce Knowles In partnership with her nutritionist, Beyonce […] More
Every big company was once a dream, a small company started by dreamers and visionaries. These self-starters probably thought of high limit blackjack but were probably quite focused on gaining ground for their businesses. Let’s take a look at some of the backstory of these gaming giants. Ubisoft Once upon a time, the Guillemot family was […] More